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De Beers adds Hong Kong store

De Beers has opened its third Hong Kong store at Times Square.

The store in Causeway Bay adds to its other stores at Landmark and Elements. It features “The Jeweller of Light”, a concept of glass and light.

“Hong Kong is a key market for De Beers, not only in Greater China, but globally as well and Times Square is a prime location,” said Francois Delage, De Beers CEO.

He said that the store, “a place where expertise meets emotion”, is aimed at clients in Hong Kong and China who have a deep appreciation of diamond jewellery.

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The Time Square store debuts four new designs from the “Imaginary Nature Collection” – a pendant, a pair of earrings, a ring and a statement necklace. Three high jewellery pieces are also exhibited exclusively at the store.

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De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company. It has a worldwide presence with stores located in prime shopping locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, IFC in Shanghai and Ginza in Tokyo.

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