Chinese 3C retailer Yosen Group has appointed as an authorised reseller of Apple products and services to customers in China.

The agreement allows Yosen to purchase directly from Apple or an authorised Apple distributor and can resell the products to customers at prices determined solely by Yosen itself.

Yosen is granted the license to use the Apple trademarks and copyrights under Apple’s guideline for marketing and promoting its product sale in China.

In addition, Yosen will enjoy Apple’s price protection policy under certain conditions. Yosen may also establish a line of credit with Apple to facilitate the payment for orders.

“Not only does this stand out as a clear recognition of Yosen by the world’s best developer of communication and media devices, but also it provides us many enviable advantages in an increasingly competitive industry,” said Yosen’s CEO Zhenggang Wang.