Hong Kong’s luxury shopping centre IFC Mall is to allow shoppers shop by mouse click.

IFC Mall, a joint development by Sun Hung Kai Properties and Henderson Land, plans to launch a shopping website where tenants can reach a broad customer base rapidly.

“It will provide convenience to customers who do not have the time to shop during the stores’ opening hours,” said a source.

“With just a simple click of their mouse at their computers, customers can make a purchase and the goods they bought will be delivered to their homes within days,” adds the source.

The new venture is expected to attract more affluent customers at a time more and more shoppers are turning to the web to shop.

This is the first time a Hong Kong shopping mall operator will launch an online shopping website.