Taiwanese supermarket chain Pxmart is to open 300 new stores over the next five years.

The retailer has recruited the former manager of 7-Eleven, Xu Zhong-ren, as its new CEO to spearhead the expansion.

Pxmart has expanded vigorously in previous years, increasing its store count to 700. It has out-performed local chains Wellcome and Matsusei and is putting pressure on other retailers like RT-Mart and Carrefour.

RT-Mart said it is not bothered by Pxmart’s planned expansion and recent CEO recruitment.