Silver producer China Silver Group has launched an e-commerce platform CSmall.cn.

The e-commerce platform is aimed at diversifying its income channels and enhancing the group’s profitability.

Operating on both B2B and B2C models, CSmall.cn will gradually expand its product offering from the company’s own brands to several other silver jewellery brands.

China Silver Group says silver jewellery is more suitable for online sale as it is relatively lower in price and smaller in size and weight as compared to other jewellery or fashion items popular among online shoppers. Also, silver jewellery does not need to be fitted.

The company is also planning to open bricks and mortar retail stores in China’s southern, eastern and northern regions.