Italian luxury brand Prada has opened two new stores in the Chinese cities of Chengdu and Chongqing.
The Chengdu store is located at IFC mall and spans 1200 sqm. It carries women’s and men’s ready-to-wear, accessory, leather goods and shoe collections.
The storefront rises 18 metres and stretches about 42m along two sides facing into the mall. A black marble base frames wide light boxes, the sweeping entrance and the window displays.
The new 1000 sqm Chongqing store is at WFC shopping mall.
The storefront is 16 metres high and 45 metres long, stretching around three sides of the store facing into the mall. A black marble base frames wide light boxes, the sweeping entrance and the window display.
The two new stores take Prada’s total in China to 33.
Prada has confirmed its strategic interest in the mainland Chinese market, with an eye in particular on cities undergoing rapid population growth and where the demand for luxury goods is expected to rise sharply.
