Kids 21 in Asian expansion

Children’s fashion retailer Kids 21 plans further expansion across Asia Pacific.

The retailer, operated by luxury fashion group Club 21, is expanding its online presence from four to more than 15 countries across the region.

It has partnered with IBM to launch omni-channel e-commerce to those markets.

Established in 1997, Kids 21 currently operates 16 retail outlets in Singapore, Malaysia, Hong Kong and Thailand. It carries more than 80 fashion apparel brands including a children’s range of adult lines such as Armani, Dolce & Gabbana, Marc Jacobs, Lanvin, Oscar de la Renta, Paul Smith, John Galliano and Stella McCartney.

Kids 21’s expansion plan is aimed at capitalising on the region’s booming online market. According to Forrester Research, the total online retail revenue from just five markets – China, India, Japan, South Korea and Australia – is expected to grow from US$398 billion in 2013 to US$858 billion in 2018.


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