[:en]Online shoppers demanding free delivery[:zh]网购者的包邮需求

[:en]Growing demand for free and convenient delivery of online purchases is driving online retailers and delivery services to seek a wider range of delivery methods.

A new report by yStats.com reveals shoppers want varied delivery options such as delivery at a nominated time, pick-up in-store or delivery to a third location.

Another trend is that retailers are developing and strengthening their own delivery networks, moving fulfillment centres closer to customers and increasing delivery from nearby stores rather than logistics centres where possible, it says.

In Asia, particularly, online shoppers give more importance to speed of delivery. Fast delivery was an important criteria for choosing an online shop for nearly 20 per cent of online shoppers in Japan in 2012. A third of online shoppers waited for three days for their online purchase to arrive, while a slightly larger share waited for around week at one point last year. The majority of online shoppers in Japan would like to have the option to specify delivery hours and to choose the delivery day.

In South Korea, B2C e-commerce delivery is one of the major fields for intense competition in online retail. The majority of B2C e-commerce orders were delivered door-to-door last year, nearly all by couriers, as postal services accounted for less than one per cent.

Competition on the fast growing B2C e-commerce delivery market in China is fierce, involving local and international operators and retailers, who fight for offering more options and faster delivery times. In September 2013, a high double-digit share of online shoppers in China regarded free shipping as the major factor in B2C e-commerce delivery.

In other Asian nations, several large online merchants launched same day delivery in India early this year despite the undeveloped logistics infrastructure.

In Indonesia, less than 20 per cent of online shoppers have received free delivery of goods purchased online, while in Singapore this share was higher than one third.

[:zh]

当今日益增长的对于免费便捷的网购配送服务的需求正推动在线零售商和快递服务业寻求更广泛的交付方式。

根据来自yStats.com的一份新报告显示,消费者想要多样化的交付选项,例如在指定时间内配送,到商店自提,或者寄送到第三方地址。

另一种趋势是,零售商正在发展和加强自己的物流网络,把他们的订单履行中心搬到离客户群更近的地方,在可能的情况下直接从附近的商店增加配送,而不再仅仅是从物流中心发货。

在亚洲,网上购物者尤为看重交货速度。2012年,日本将近20%的网上购物者把快速交货视为选购网店的一个重要标准。三分之一的网上购物者等上三天就能收到他们网购的商品,而在去年,大部分的人曾一度需要等上一周才能收到。日本的大多数网上购物者都希望拥有在指定日期和时间内进行配送的交货选项。


在韩国,B2C电子商务配送服务是网上零售竞争激烈的主要领域之一。去年,大多数B2C电子商务订单几乎都是通过快递公司上门交付,相比之下邮政服务占比还不到百分之在中国,快速增长的B2C电商快递市场竞争相当激烈,当地或国际的运营商和零售商都在争取提供更多的交付选择和更快的交货时间。2013年9月,高达两位数份额的中国网上购物者认为,免费送货是B2C电商配送服务的主要元素。

在其他亚洲国家,尽管物流设施没有开发完善,但是几家大型网上商家都在今年年初推出当天运送到达印度的快递业务。

在印度尼西亚,只有不到20%的网上购物者在网购中享受到免费快递服务,而在新加坡,这一比例高达三分之一以上。

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