Miu Miu continues its expansion in mainland China, opening its first store in Xian City.

The 436 sqm store at Modern Capital Printemps shopping mall is home to ready-to-wear, bags, shoes and accessories.

The storefront stretches 10m high and 50m long, the glass façade is punctuated by light boxes edged with brushed steel showcasing the current Miu Miu print campaign in larger than life size proportions.

Windows are backed by a perforated metal curtain while the interior is covered entirely with floor-to-ceiling mirrors and the brand’s iconic gold damask. Display niches, clad in that same fabric, are set into the walls.

Three distinct areas, each dedicated to different product categories – small leather goods, luxury bags and ready-to-wear – are connected by passageways lined with more mirrors.

A perforated metal screen ceiling is screen-printed with the famed damask motif lending a discreet harmony to this sophisticated space designed by architect Roberto Baciocchi.

The opening comes on the heels of other opening in Beijing in April.