British luxury brand Burberry plans ramping up its Japanese presence to continue its global momentum.

Burberry says it will invest in retail presence in the world’s second largest luxury goods market by opening stores in key cities including Tokyo and Osaka.

“As we enter a new chapter, our teams are united and energised by the opportunities ahead – from unlocking Japan, to accelerating beauty and further integrating the physical and digital to deliver distinctive experiences,” said CEO Christopher Bailey, who replaced Angela Ahrendts, now head of Apple retail.

It is expecting Japan revenue to grow fourfold to £100 million by the end of the 2017 financial year.

The expansion plan comes after the 158-year old company reported a record result in the year to March. It says pre-tax profit during the 12 months rose eight per cent to £461 million ($777 million), on the back of revenues of £2.33 billion.

“The strength of this performance reflects sustained strategic focus, continued investment, disciplined execution and outstanding brand momentum during the year,” said Bailey.

The company is currently testing the ‘Burberry Beauty Box’ concept as part of its plan to expand beauty business.

And it recently teamed up with Alibaba’s Tmall.com to take advantage of the growing Chinese online spending, tipped to increase to 4.5 trillion yuan ($729.7 billion) by 2017.