Fatburger hits Malaysia

US burger brand Fatburger has opened its first location in Malaysia at Citta Mall in Petaling Jaya.

Through its franchisee Eftech Lifestyle, the fast casual burger brand offers Malaysian customers custom, made-to-order burgers, milkshakes, and hand-battered onion rings.

“Malaysia is an emerging market and Citta Mall is an ideal location for Fatburger where guests can enjoy our food while spending time with family and friends,” said CEO of Fatburger, Andy Wiederhorn.

“Our expansion into Malaysia further immerses the Fatburger brand in Southeast Asia and we expect great success for this location.”

This month has also seen Fatburger open first Indian location in Delhi. Due to Indian cultural preferences, Fatburger has adjusted the menu for its new full service Delhi location to include beef-free options by incorporating chicken and lamb into its recipes as well as placing a significant emphasis on vegetarian options.

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