Vietnamese consumers are less likely to spend their drinks at more costly places such as coffee shops and restaurants.

That’s according to Kantar Worldpanel’s study which revealed double-digit growth of in-home consumption of beverages in terms of value in the 12 weeks to July.

“Consumers are opting for more drinking occasions at home rather than outside,” the study says.

Kantar Worldpanel’s tracking of beverage consumption of individual consumers in four key cities reports a growth of 3.9 per cent in in-home drinking occasions over second quarter this year compared with the same period last year while the number of out-of-home occasions remain stagnant.

Drinking occasions at coffee shops and restaurants shrank by 12 per cent and three per cent, respectively, while those at friends or family’s homes or offices, compensated.

“Although the economy has achieved some improvement recently but weak local demand is still a major block to a sustainable recovery. There is little doubt that consumers, especially lower income groups, will continue to look at ways to manage better their expenditure. Opting for more in-home drinking occasions is just one among those reactions,” said David Anjoubault, GM at Kantar Worldpanel Vietnam.