British heritage-inspired apparel brand Jack Wills plans an Asian expansion to continue its growth.

According to CEO Wendy Becker, Jack Wills is winning favour in Asia, helping it achieved 5.2 per cent sales growth to £129.3 million ($210.6 million) in the year to February 2.

Capitalising on its brand appeal, the company plans to open its fourth shop in Hong Kong.

And it will also debut in Singapore and Macau within the next three months.

“There is strong demand for our brand and the Far East represents an increasingly important market for us,” Becker told RetailWeek.

The Middle East is also on its expansion map, it says.