Scandinavian lifestyle design brand Iittala is continuing to expand its Asian presence.

Iittala, owned by Fiskars Group, has recently launched into a new market – South Korea, opening inside the Yeongdeungpo Lotte Department Store in Seoul.

“The opening of this first Iittala shop in shop is the initial step of our strategy, aimed at increasing our Iittala retail foothold, leveraging our expertise in South Korea, where we currently manage 17 Royal Copenhagen (a luxury tableware brand which has been present in South Korea since 1995) points of sale,” said Matteo Gaeta, president of Fiskars sales in Asia Pacific.

The next Iittala shop opening in Korea will follow later this month at Lotte Department Store – Gwangbok branch – in Busan.

In mid November, Iittala’s Scandinavian design heritage and expertise in coloured glass making and ceramics will be celebrated with an exhibition at Lotte Gallery in downtown Seoul, where some new designs will be launched for the South Korean market.

Fiskars plans to open five new Iittala shops in South Korea in coming months.

Expanding the Iittala and Royal Copenhagen branded retail networks in key Asian markets such as Japan, China, Korea and Taiwan, is one of the cornerstones for Fiskars’ growth strategy.

Earlier this year Iittala announced the expansion of its branded retail network in Taiwan and Japan with four new shops in total.