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McThai to boost network

McDonalds will open a new restaurant in Thailand at least every fortnight in 2015, according to local operator McThai Co.

The company will increase its budget for capital works by 25 per cent to 900 million baht (US$27.6 million) according to a report in the Bangkok Post newspaper.

By the end of 2015 the company expects to be operating 238 McDonald’s restaurants across the country, with sales growth in the double digits.

Chief marketing officer Petcharat Uthaisang said the chain would also expand its value menu to boost customer visits and spending.

It is also introducing a range of collectible Hello Kitty characters from today (October 30) in a new promotional campaign. A similar promotion last year saw 1 million dolls sold, with customers averaging four visits a month rather than the typical 1.4.

Despite the political turmoil of the middle part of this year, the company is confident of reaching sales targets in 2014.

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