Nike opened its second women’s-only store – in China.

The store has opened in Shanghai’s recently completed iAPM shopping mall on 999 Huaihai Zhong Rd.

Nike Women Shanghai is a 4500-plus sqft experience store showcasing the best of Nike’s women’s range, including premium women’s running, training and sportswear styles.

The store features on-site group fitness sessions along with opportunities for consumers to trial the latest in training and running footwear and apparel. Specialised services, weekly programming and tailored events are designed to inspire and enable the community of active women in and around the central business district of Shanghai.

In-store services include Nike+ Run analysis, footwear trials, bra fitting, pant hemming, access to shopping on Nike.com and NIKEiD, and a comprehensive training experience including Nike+ Run Club and Nike+ Training Club.

Nike Women Shanghai also features a digital community area displaying updated calendars for the Nike+ Run Club, Nike+ Training Club classes and store events. Profiles of Nike coaches and trainers, the latest product and campaign information, Nike+ content and downloads will also be easily accessible.

“This new store is the latest example of just how well we serve women at retail,” said Heidi O’Neill, VP & GM, Nike Stores.

“Our global strategy is to inspire and deeply connect with consumers in our stores and online and Greater China continues to be an important geography where this comes to life.

“This store proves yet again Nike’s commitment to both this market and our mission to serve and inspire female consumers – by bringing them the very best of Nike,” said O’Neill.

Three of China’s elite female athletes – Tao Yujia, 2014 Asian Games gold medalist in 4x100m relay; Zhao Jing, 2013 China National Games double gold medalist in the 800m and 1500m; and Jin Yuan, 2010 Asian Games silver medalist in the 3000m steeplechase – attended the store opening.