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Sneaker giants face supply-chain disruption after Vietnam factory closure
Pou Chen manufactures footwear for companies including Nike and Adidas.
Michael Avenatti sent to prison for Nike extortion scheme
Avenatti still faces three other criminal fraud trials, including for defrauding Daniels, whose legal name is Stephanie ...
How H&M, Nike and Kering are taking action on climate change
Global fashion leaders shared their plans to reduce carbon emissions and increase collaboration to protect the planet.
Analysis: This is how Nike’s digital sneakers could work in the future
Two years ago, the sneaker giant wisely invested in NFT technology.
How Nike and Walmart are embracing a blended post-Covid retail experience
As we emerge from Covid and people’s fears of physical experiences subside, low-touch experiences are merging with high-...
Why Nike is putting used sneakers back on the shelf
The US sportswear giant has just entered the booming resale market with the launch of Nike Refurbished.
Nike ends lawsuit over Lil Nas X ‘Satan Shoes,’ which will be recalled
Satan Shoes are customized versions of the Nike Air Max 97 sneakers, with midsoles purporting to contain a drop of human...
Chinese ‘limited edition’ sneaker sales soar after Xinjiang backlash
Nike and Adidas came under attack on Chinese social media last month over past comments.
“We have to amplify their voices”: How Nike creates emotional connections
Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.
Nike sues company that made ‘Satan Shoes’ with Lil Nas X
The shoes are customized Nike Air Max 97 sneakers that contain red ink and "one drop of human blood" in the sole, accord...
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