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Nike

Nike Archives

“There is no finish line”: Nike’s motto rings true in circular economy push

At the recent Global Fashion Summit, Nike presented its vision for the future.

Byredo, Nike taking real-world scents online

RTFKT and high-end fragrance retailer Byredo have teamed up to take on the daunting task of representing perfumes online...

New Nike concept store opens in Hong Kong

The store is located in the East Point City shopping mall in Hang Tau district.

Nike says to end run club app in China; to offer ‘localised solution’

"Thanks for every run together with us!" Nike said in a statement.

Nike x Louis Vuitton sneaker exhibition honours Abloh’s steps towards unity

Brooklyn pop-up features unique versions of the iconic Nike Air Force 1, amid many hallmarks of the late designer’s crit...

Moscow’s ‘shuttle traders’ may return as Nike axes Russian franchise deals

Inventive Retail Group (IRG), which operates 37 Nike-branded stores in Russia through its subsidiary Up And Run, said th...

Retail appointments of the week

Pomelo appoints head of sustainability; Under Armour CEO exits; Nike's diversity chief quits; Estée Lauder's new APAC ex...

GMG acquires Nike-only retail stores in Singapore and Malaysia from SUTL

SUTL said the divestment will free up resources for it to seek partnerships in other growth areas.

Kicking goals: How Nike Australia won over football fans

A veteran marketer recalls how giving voice to the stories of top footballers helped the legendary brand overtake rival ...

Rebel and innovate: How Nike’s storytelling strategy works

A former Nike exec shares his experiences of working at the sporting giant, where he was at the forefront of creating so...