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Nike

Nike Archives

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.

How Nike and Walmart are embracing a blended post-Covid retail experience

As we emerge from Covid and people’s fears of physical experiences subside, low-touch experiences are merging with high-...

Why Nike is putting used sneakers back on the shelf

The US sportswear giant has just entered the booming resale market with the launch of Nike Refurbished.

Nike ends lawsuit over Lil Nas X ‘Satan Shoes,’ which will be recalled

Satan Shoes are customized versions of the Nike Air Max 97 sneakers, with midsoles purporting to contain a drop of human...

Chinese ‘limited edition’ sneaker sales soar after Xinjiang backlash

Nike and Adidas came under attack on Chinese social media last month over past comments.

“We have to amplify their voices”: How Nike creates emotional connections

Former Nike CMO Greg Hoffman explains why brands need to build emotional equity with consumers.

Nike sues company that made ‘Satan Shoes’ with Lil Nas X

The shoes are customized Nike Air Max 97 sneakers that contain red ink and "one drop of human blood" in the sole, accord...

Chinese celebs quit top foreign brands over Xinjiang furore

"I can confirm that Uniqlo's Chinese brand ambassadors have terminated their contracts," said a Fast Retailing spokesper...

Nike, H&M versus China: A word of warning for global brands

Yesterday's clash between Nike, H&M and China is a word of warning for other global brands attempting to enter the regio...

After H&M, more foreign retail brands under fire in China over Xinjiang

A social media frenzy ignited by a government call to stop foreign brands from tainting China's name sent internet users...