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Nike

Nike Archives

Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The sports giant has created a virtual world on Roblox designed to get kids moving, though its ultimate goal may be to c...

Analysis: Nike speeds up to enter the metaverse

The biggest apparel brand in the world isn’t going to let itself get caught unprepared for the blending of the virtual a...

Vietnam says its Nike manufacturers back to full operations

Almost half of the American sports giant's footwear is made in Vietnam.

Nike, Serena and the push for diversity in design

The multi-billion-dollar sneaker and streetwear industries were born out of Black culture, but people of colour have lar...

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...

Nike launching sustainable concept store in Seoul

The store will feature a new digital platform, an RFID-enabled footwear table, and new recycling and donation initiative...

Sneaker giants face supply-chain disruption after Vietnam factory closure

Pou Chen manufactures footwear for companies including Nike and Adidas.

Michael Avenatti sent to prison for Nike extortion scheme

Avenatti still faces three other criminal fraud trials, including for defrauding Daniels, whose legal name is Stephanie ...

How H&M, Nike and Kering are taking action on climate change

Global fashion leaders shared their plans to reduce carbon emissions and increase collaboration to protect the planet.

Analysis: This is how Nike’s digital sneakers could work in the future

Two years ago, the sneaker giant wisely invested in NFT technology.