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Forever 21 opens Beijing store

American fast fashion brand Forever 21 has opened its second store in China’s capital city,  Beijing.

The 2400 sqft store is located in the Livat Xihongmen Shopping Centre, covering two floors. It stocks women’s and men’s clothing, accessories, underwear and shoes.

The Californian brand says local Chinese consumers can experience a broader fashion offer in a new shopping environment.

The new store will also introduce the brand’s new 21Men and F21 Red labels into China for the first time. The Love 21 label, specially designed for young girls and Love & Beauty cosmetics range will also be sold in the store.

The store is Forever 21’s 10th in greater China. Its network now includes Hong Kong, Shanghai, Shenzhen, Wuhan, Macau, Chongqing, Wuxi, and Hangzhou.

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