Zara has opened a flagship store on Shanghai’s busiest shopping street Nanjing East Rd.

The new store has a commercial space of more than 2000 sqm spread over four floors and showcases Zara’s new store design concept. This flagship will include all of Zara’s collections – womenswear, menswear and kidswear.

The new store has been fully renovated and features an elegant facade which combines classic pillars with metallic meshing, where full height window displays to draw the attention of passers-by.

Zara says the essence of the new store design image can be summed up in four words: beauty, clarity, functionality and sustainability.

The East Nanjing Rd store also incorporates all the green-building criteria stipulated by Zara’s parent group Inditex. In accordance with the group’s environmental plan known as Sustainable Inditex 2011-2015, the new eco-efficient store consumes 30 per cent less energy and half as much water compared with a conventional store.