Moschino has opened its first Hong Kong pop-up store in Pacific Place.
Based on the concept of offering “an alternative to the traditional fashion system” Moschino’s new store features a gigantic brand name on white wall with charcoal-colored wooden floor.

Black metal racks contrast with white lacquered cubes – bringing together elements of stylish and contemporary seamlessly. With the special Moschino Toy window display and the latest fashion pieces from Milan, shoppers will enjoy “a whole new shopping experience in the simple yet sophisticated shop space” the company says.

The pop-up store is at Shop 254, Pacific Place, Central.