Sportsdirect.com, the leading UK sporting goods retailer, opened its 13th Malaysian store this week.

The new outlet is in the Oceanus Waterfront Mall in Kota Kinabalu.

Sportsdirect.com Malaysia plans a further four new stores by November. The foray marks UK-headquartered Sportsdirect.com’s first direct retail investment in Asia, a partnership with Malaysian-owned MST Golf Group of companies, an established regional golf retailer.

“We are delighted to be opening our next superstore at the Oceanus and to bring a variety of authentic sports brands and categories to Sabah consumers at unbeatable value,” said Sportsdirect.com Malaysia MD Paul Gibbons in a statement.

At 10,000 sqft, the new store is the largest sports store in Sabah. Sportsdirect.com is a well-known sports shopping destination in UK and Europe with over 900 stores and annual sales revenue of RM15 billion.

Sportsdirect.com offers a wide selection of global brands in sportswear, footwear and sports equipment, including leading brands such as Nike, Adidas, Puma, Yonex, Li-Ning, Speedo and Arena, alongside its exclusive portfolio of 28 internationally recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.

Malaysia customers experience the same look, feel and flow of the most modern UK stores, providing the widest and most in-depth range of equipment by brand, technical innovation and value.

The stores are zoned by key sports categories: the Boot Room for football; Sheruns Heruns for running; Fitness Zone for fitness, cross training, gym equipment, weights, boxing, martial arts and yoga; Racket Centre for badminton, squash and tennis; Swim Shop for pool, beach, water sports and activities; Field & Trek for outdoor and winter, hiking, tracking and camping; the Games Room for table games, darts, table tennis; Big Action for bikes and skates; Men Sports Lifestyle; Women Sports Lifestyle and Kids Sports Lifestyle.