JCDecaux, exclusive media partner of Singapore shopping centre Ion Orchard, has completed the first phases of a digital signage revamp.

A network of 80-inch digital screens packaged as the ‘Premium Digital Fashion Network’ have been installed at prime spots on B1 and B2 of Ion Orchard, targeting both shoppers and commuters from the Orchard underpass all the way through to Wheelock Place. It is part of a comprehensive range of media offerings within the mall.

The next phase of upgrading was the enhancement of the ‘Digital Lift Lobby Network’. Currently comprising 34 19-inch screens, this network is the only media solution that covers all the lift lobbies within Ion Orchard’s eight floors of shopping. The existing screens were replaced with 24-inch LCD screens.

The upgrade has provided the ideal showcase for tenants and brands, delivering high visibility to shoppers.