PCCW partners in Hop! Parcel locker concept

PCCW Solutions and LTF Asia has launched a digital logistics platform called Hop! (House of Parcels) for online retailers.

The Hop! parcel locker empowers retailers and e-commerce players to grow their businesses and extend their market reach with end-to-end digital solutions.

Hop! combines delivery and promotion functions through a network of 24×7 automated parcel locker machines in an innovative, cost-effective and secure service, enabling retailers and online shoppers to send, receive and return parcels anytime.

To date, nine companies including Beecrazy, StrawberryNet, Baby Kingdom e-shop and Shopline are already or will be offering the Hop! delivery option.

Sinko Choy, senior VP, sales and marketing of PCCW Solutions, said the company has been facilitating enterprises of various industries to transform their businesses into digital ones.

“The Hop! digital logistics platform not only helps transform the traditional model of the logistics industry but also enables e-commerce companies to run their O2O (Online-to-Offline) business with peace of mind.”

The Hop! lockers located in high-traffic locations can also serve as an effective promotional channel for merchants. They are equipped to show videos ads on the LED screens installed on the lockers, and able to display print ads on the surface of the lockers.

Wilson Fong, CEO of LTF Asia, said with the continued growth of online shopping, e-commerce companies are looking for channels to further drive business growth.

Currently, the Hop! lockers are available at 23 locations in residential areas across Hong Kong. The network is expected to gradually increase in both residential and commercial areas including properties managed by Link REIT and Savills Guardian.

* Photo: A Hop! parcel locker machine consists of 54 lockers including 12 small-sized, 36 medium-sized and six large.

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