British fashion store Joseph has opened its first Singapore outlet at Capitol Plaza.

Joseph dates back to 1979 when founder, Moroccan born, London hairdresser Joseph Ettedgui, opened a boutique on Kings Rd, Chelsea, selling lines from rising Japanese labels such as Kenzo, Yohji Yamamoto and Alaia. Just three years later he launched his own label bearing his christian name, which grew into a broad range of men’s and women’s ready-to-wear and accessories.

Ettedgui and his brothers sold out of the business in 1989 and 10 years ago it was bought by its Asian licensee Onward Kashiyama. There are now more than 80 shops and department store concessions around the world, including in Taiwan, South Korea and Russia.

Earlier this year the brand announced a launch in Beijing, the start of a broader Chinese roll-out.

The new 350 sqm Singapore store will sell the Joseph range together with a curated selection of shoes from brands including Chloe, Jil Sander and Isabel Marant.

Womenswear items range in price from S$155 for a camisole through to $3300 for a sheepskin coat; menswear from $140 for a T-shirt to $2355 for a leather jacket.