Beauty platform Beaupass Singapore has acquired Singapore-based beauty services discovery and booking platform Wellnessly to strengthen its footing in the market.

Backed by Crystal Horse Investments, Beaupass also operates in Malaysia and Jakarta, and plans to expand to four more cities in Southeast Malaysia by the end of the year.

Beaupass CEO Low Elvin says Wellnessly is one of the few beauty sites found by locals to be really useful. “This will be a good way to put both teams together and take it further.”
Established in August, Beaupass believes its acquisition of Wellnessly, launched in 2014, will fuel its development in Asia.

The value of the deal has not been disclosed.