Korean online beauty retailer Peach & Lily is opening its second brick-and-mortar store in the US – in Macy’s Westfield Santa Anita in Arcadia, California.
This is following its US debut within Macy’s Flushing in New York in November.
“Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone,” says Peach & Lily founder Alicia Yoon.
It 176 sqft (16 sqm) Peach & Lily shop-in-shop will be next to the store’s entrance. It will feature a curated selection of Korean skincare brands chosen by Yoon, including new-to-market brands like 24/7, Kicho and Lagom.
The outlet will have high-tech elements, and products will be organised by trends and spotlighted routine steps. It will offer “an all-immersive experience,” the company says.
