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Starbucks China rolls out mobile payments

Starbucks China has launched a mobile payment system for My Starbucks Rewards (MSR) members using a pre-loaded Starbucks Gift Card on their mobile devices.
It is being rolled out at more than 2200 stores across the nation.
Launched in 2014, the gift cards can now be added to MSR members’ password-protected Starbucks China Mobile App.
As well as being able to pay by scanning a barcode, members can also manage their Starbucks Card account, check their card balance and find a nearby Starbucks store. Loyal customers can earn, track and redeem rewards, like complimentary beverages and other special promotions.
Starbucks China president Belinda Wong says move will enhance and transform the way the company connects and builds a meaningful relationship with customers.

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