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Cafe Amazon franchising across Cambodia

Owned by Thai oil and gas giant PTT, coffee-shop chain Cafe Amazon has been awarded 19 licences to run franchise outlets across Cambodia.

PPT Cambodia MD Suthon Choothian says the brand has established 14 outlets since entering the market in 2013. The new franchise licences include five outside the capital, and 120 outlets are planned to open by 2021.

“Cambodian youth love drinking coffee more than ever,” says Choothian. “We have high-quality coffee and expect that running this business will be a good opportunity for them.”

He says the new Cafe Amazon branch owners pay a US$16,000 franchise fee and have the option of opening at a PTT gas station or as a stand-alone coffee shop. PTT has 27 service stations in Cambodia and plans to triple this number by 2020.

Launched in 2002, Cafe Amazon is the largest coffee-shop chain in Thailand with more than 1400 outlets. It also has a presence in Laos and the Philippines.

Cafe Amazon has more outlets in Cambodia than local brand Brown Coffee and Bakery. Other major competitors include Costa Coffee, Starbucks, and The Coffee Bean and Tea Leaf.

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