Its new store adapts the brand’s fresh architectural concept by architect Peter Marino, launched in London early this year and being rolled out in key locations internationally. It showcases the brand’s origins within its 95 sqm, echoing a street in Rome.
Elements of this design are also evident in the renovated and relocated boutique at KLCC. The 143 sqm store draws reinterprets the marble and stone theme typical of Roman buildings.
Both stores are adorned with Imperial Saffron shantung silk, while the walls are decorated with vintage photo endorsements by celebrities.
At the new store, a mesh grid surrounds a VIP area.