British menswear brand Ben Sherman has opened for the first time in Shanghai – at two locations.
The Ben Sherman China stores are in the Hopson Mall and Sogo department store.
“These distinct retail destinations are prime for Ben Sherman, with an influential core of millennial consumers,” says group GM Stanley Chou of MRH Sparotica Groupe, which oversees Ben Sherman China.
He says Sogo is among the top five department stores in China. It is in the Jing’An district in central Shanghai, on China’s most influential fashion street, Nanjing Road.
In the Yang’Pu district in the city’s north, the Ben Sherman Hopson One store is close to the new Apple Hopson One store. The mall is tailored to upper-middle-class residents, drawing on a population of more than 1.3 million residents within a 5km radius.
Ben Sherman signed on for its China expansion in June.
