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Singapore seen as key to Southeast Asia eCommerce

International business giants are eyeing Singapore as a strategic location for gaining access to the region’s e-economy, particularly eCommerce, according to a feature published by TodayOnLine.

Several big names in the past few months have pumped billions of dollars worth of investments into eCommerce companies in Singapore, including one investment by Alibaba in online shopping website Lazada.

Experts say the potential for growth along with government support make Singapore an attractive entry point into Southeast Asia.

“Singapore has the potential because it is a hub for the Southeast Asian economy, and because there is market potential.” says eCommerce/online retail expert Chu Junhong, associate professor of marketing at the National University of Singapore Business School.

According to a report by Google and Singapore state investment firm Temasek Holdings, Southeast Asia’s internet economy is expected to surge to nearly US$200 billion by 2025, up from US$31 billion last year.

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