Starbucks has elevated its China president to CEO as it continues its unprecedented rollout of stores across the country.

Belinda Wong has overseen the Starbucks China network grow from 400 to 2300 stores from 2011. Its next goal is 5000 stores by 2021.

“Over the past five years, Belinda’s vision, experience and push for innovation has elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” said John Culver, group president, Starbucks Global Retail.

“Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.”

Wong joined Starbucks in January 2000 and has held a number of leadership roles across the Starbucks China and Asia Pacific region. In her elevated role, Wong will focus on the overall long-term growth strategy and lead the innovation pipeline for Starbucks China. She will be responsible for key areas, including the vast digital and eCommerce opportunities across the market and overseeing the opening of the first international Starbucks Reserve Roastery in Shanghai in 2017.

Leo Tsoi, who most recently has served as Starbucks China’s VP of store development and design, has also been promoted to the role of COO of Starbucks China, charged with continuing to scale and deepen Starbucks store footprint, transform the infrastructure in the market, implement key operational systems, and evolve the food business to elevate the customer experience in China.

Both appointments are effective immediately.