Fast Retailing’s Uniqlo China casual-clothing chain has launched its click-and-collect service so online customers can pick up their orders at a store.
Already working in the UK and the US, the service lets shoppers nominate a store where they want to pick up their orders. It also helps the Japanese chain boost traffic in its stores, and will probably be rolled out in other countries.
Initially, online items can be picked up at any one of about 400 of Uniqlo’s 500 stores in China. Customers can also choose to have their orders home delivered.
With delayed deliveries a problem in China, Uniqlo says it sees a lot of promise in the new service.
Its sales in China, including Hong Kong and Taiwan, reached ¥332.8 billion (US$48 billion) for the fiscal year ended August last year, up 9.3 per cent from the previous 12 months.
Uniqlo opens about 100 new stores a year in China, and at home in Japan last year began allowing online customers to pick up orders at 7-Eleven convenience stores.