Asian pop idol Luhan has been appointed celebrity brand ambassador for L’Occitane China.

His first appearance for the French plant-based cosmetics company is on the brand poster of L’Occitane Cherry Blossom body- and hand-care collection. He is dressed in black and standing in front of cherry blossoms.

Drawing inspiration from Provence cultures, L’Occitane has developed skincare, haircare, bodycare, handcare and make-up products, as well as a home collection and fragrances.

Its products are distributed in Greater China by L’Occitane Trading (Shanghai).