E-commerce growth has boosted appliance retailer Gome Electrical Holding’s sales for its three months to the end of March.

The Hong Kong-listed Chinese electrical goods retailer’s  unaudited results show sales rose by 14.41 per cent to about RMB17.392 billion (US$2.5 billion), with sales revenue from the B2C sector of its online business growing by 41.7 per cent.

Total gross merchandise volume (GMV) for both online and offline grew by 31.03 per cent, with the e-commerce GMV swelling by 102 per cent.

Consolidated gross profit margin was about 17.46 per cent, up by 0.45 points.

The profit attributable to the owners of the parent company was about RMB137 million, an increase of about 2.24 per cent.

The figures include data from Artway Development and its subsidiaries, which was acquired on March 31 last year.

Meanwhile, Gome Electrical Appliances Holding has said it intends to change its name to Gome Retail Holdings to better reflect its evolving retail model.