Global brands pitch Philippine franchise opportunities

Seven international franchises seeking Philippine partners will participate in an exclusive International Franchise Business Matching event in Manila on June 15.

Six of the seven Philippine franchise opportunities are from the fast-growing food and beverage sector: Grimaldi’s, Element Fresh, The Boiling Crab, Presotea, Little Caesars and Lawry’s. The seventh is a Hong Kong-headquartered university preparation concept, The Edge.

The event is being organised by VF Franchise Consulting, whose founder Sean T Ngo says a growing number of foreign brands are eying the Philippines because of the great track record of franchise concepts in the country.

“The success rate of franchising in the Philippines is 90 per cent compared with general retailing industry’s success of just 25 per cent. The Philippine government’s economic plan to sustain 7 per cent growth until 2040 and cut poverty to 17 per cent by 2022 will create an improved environment for franchisees by making it easier to franchise new brands.”

Ngo says there are already more than 1500 franchising brands active in the country now – both home-grown and international. Together they have more than 150,000 outlets.

The invitation-only event includes one-on-one meetings with senior executives of the seven brands, which come from the US, China and Taiwan.

The seven brands are:

Element Fresh: China’s leading casual-dining brand with more than 40 corporate restaurants and 30 more in the pipeline scheduled for opening prior to 2020. For 15 years Element Fresh has offered healthy and flavoursome dishes infused with ‘superfoods’ and has built a reputation for wholesome gourmet salads, fresh made-to-order fruit juices and smoothies and American-style breakfasts. The minimum investment is US$1 million.

Little Caesars: Pizza chains represent 5 per cent of global consumer foodservice sales and account for $124 billion in global spending. Little Caesars Hot-N-Ready offers value for quality pizza with no waiting or ordering ahead saving valuable time for busy Filipinos. Little Caesars is the world’s No 1 takeaway pizza brand and the third largest pizza chain in the world with over 7000 units globally. The minimum investment is $3 million.

The Boiling Crab: The original Cajun-style, full-service restaurant, The Boiling Crab serves fresh seafood cooked with Cajun spices, served in a bag to be shared with family and friends. The Boiling Crab has 16 restaurants across the US with an average annual single restaurant revenue of US$6 million. The minimum investment is $5 million.

Presotea: Iced tea is now a $4 billion global business. Each cup of Presotea is freshly made to order using the brand’s unique ‘teaspresso’ machine. This Taiwanese concept now has more than 340 shops in five countries, including Taiwan, Australia, Indonesia, Canada and China.

The minimum investment is $500,000.

Grimaldi’s: The most awarded pizzeria in the world, Grimaldi’s is no ordinary pizzeria. It is a full-service, upscale casual-dining venue with more than 100 years of history and tradition serving pizzas made with ingredients freshly prepared daily in-house and baked in traditional coal-fired brick ovens. Grimaldi’s has restaurants in all 50 states of the US and recently announced a five restaurant deal in the UAE. The minimum investment is $3 million.


Lawry’s The Prime Rib: This US restaurant franchise is a 75 year old brand, positioned as high end and serving high-quality, roasted, hand-carved prime rib meats with personalised table service. The flagship Lawry’s restaurant is in Beverly Hills, California and has annual sales of over $12 million. Outside the US, there are Lawry’s restaurants in Hong Kong, Japan, Korea, Singapore and Taiwan. The minimum investment is $2.5 million.

The Edge: The Edge is a Hong Kong-based learning centre designed to help students get into the top universities in the US, UK, and Canada. It has a 90 per cent acceptance rate for the top 50 universities in the US and a 41 per cent acceptance rate into Ivy League universities such as Harvard and Yale. The Edge has just announced its expansion into Singapore. The minimum investment is $500,000.

The International Franchise Business Matching event will be held at the American Chamber of Commerce (Amcham) second floor, Corinthian Plaza in Makati City. For more details or to register an interest in attending, visit the event webpage.

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