The Children’s Place plans Southeast Asian rollout

North America’s largest pure-play children’s specialty apparel retailer The Children’s Place is to roll out stores across Southeast Asia.

The US-headquartered company has signed a development agreement with Singapore-based Gill Capital covering Indonesia, Singapore, Thailand and The Philippines.  The first retail stores are to open in Indonesia, with the plan to open 25 there, followed by openings in the other markets.

The Children’s Place president and CEO Jane Elfers says her company chose Gill Capital because of its proven track record of operating successful brands in Southeast Asia.  

“We are making significant strides in our International franchise business, and we remain focused on providing great fashion and value for children around the world.”

Gill Capital chairman JS Gill said his company believes in the unique quality, fashion and value of The Children’s Place brand.

“We are confident that it will be a tremendous success with our customers.”

The Children’s Place designs, manufactures, wholesales and retails fashionable, high-quality children’s clothing at value prices, mainly under the proprietary The Children’s Place, Place and Baby Place labels.

As at April 29, the company operated 1033 stores in the US, Canada and Puerto Rico, an online store and had 156 international points of distribution open and operated by six franchise partners in 18 countries.

Gill Capital operates various concepts in fashion, children’s specialty, confectionary, and food & beverage in Singapore, Thailand and Indonesia.

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