New Williams Sonoma Seattle store shows brand’s future

Homewares icon Williams Sonoma has opened its largest new concept store yet, a hybrid kitchen and homewares outlet featuring a new contemporary look for the brand and a focus on locally sourced products.

The 7000 sqft Williams Sonoma Seattle store, at University Village, includes kitchen and food products, including a curated assortment of food from local businesses, as well as Williams Sonoma Home furnishings, catering to the booming Seattle real estate market. Complimentary in-home design services, wedding registry product experts, a cookbook club and monthly cooking classes for adults and children will be offered at the new Pacific Northwest flagship location.

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The new store has a dedicated space for homewares, including living room, bedroom, dining room and home office furniture, as well as decorative accessories, bedding, bath, pillows and throws, lighting and artwork.

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Trade customers will also benefit from the expanded retail presence with access to new collections, fabric swatches and wood finishes in stores. Williams-Sonoma To The Trade offers accredited designers, architects, students, and more, exclusive discounts and services across all Williams-Sonoma brands.

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Janet Hayes, president of Williams Sonoma, says Seattle is a vibrant city on the rise, with talented bartenders, chefs and designers.

“We had a great time picking local food assortments, with many more products in the queue to launch throughout the balance of the year. I am so proud to bring our new retail concept to this city. Seattle is full of forward-thinking people and they deserve a place to shop that is experiential as well as community-minded.”

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