New Williams Sonoma Seattle store shows brand’s future
Homewares icon Williams Sonoma has opened its largest new concept store yet, a hybrid kitchen and homewares outlet featuring a new contemporary look for the brand and a focus on locally sourced products.
The 7000 sqft Williams Sonoma Seattle store, at University Village, includes kitchen and food products, including a curated assortment of food from local businesses, as well as Williams Sonoma Home furnishings, catering to the booming Seattle real estate market. Complimentary in-home design services, wedding registry product experts, a cookbook club and monthly cooking classes for adults and children will be offered at the new Pacific Northwest flagship location.
The new store has a dedicated space for homewares, including living room, bedroom, dining room and home office furniture, as well as decorative accessories, bedding, bath, pillows and throws, lighting and artwork.
Trade customers will also benefit from the expanded retail presence with access to new collections, fabric swatches and wood finishes in stores. Williams-Sonoma To The Trade offers accredited designers, architects, students, and more, exclusive discounts and services across all Williams-Sonoma brands.
Janet Hayes, president of Williams Sonoma, says Seattle is a vibrant city on the rise, with talented bartenders, chefs and designers.
“We had a great time picking local food assortments, with many more products in the queue to launch throughout the balance of the year. I am so proud to bring our new retail concept to this city. Seattle is full of forward-thinking people and they deserve a place to shop that is experiential as well as community-minded.”