H&M Malaysia is about to launch the brand’s beauty range, probably before September.
As well as cosmetics, it offers body and hair products.
“We see beauty as ‘fashion for your face’ and a natural part of completing a fashion look,” says H&M Southeast Asia country manager Fredrik Famm.
H&M Beauty will offer about 1000 products in designated areas in selected H&M stores throughout Malaysia.
Besides makeup, the range includes fragrances and styling products. There will also be two subsidiary collections: a premium bodycare range, and the Conscious range of Ecocert-approved sustainable products.
