Longines Malaysia has opened a boutique at Suria KLCC mall in Kuala Lumpur.

The new 75 sqm store is located on the first floor, carries a large range of Longines collections, including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models.

The interior is crafted in the style codes seen in Longines boutiques around the world, illustrating the brand motto “Elegance is an Attitude”. It features nine not-for-sale pocket watches from the 19th century.

The main wall panel is brought to life by a large video screen, offering an immersive experience that gives insight into the ‘Longines universe’ and its 185 years of watchmaking.

The new boutique features elegant interiors that blend traditional materials such as lacquered wood paneling with the brand’s winged hourglass logo, burnished leather, polished marble and fixtures and furnishings selected to create a calm, inviting environment.

An exclusive VIP area is offered for customers who want to shop in privacy.