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Aeon Indonesia shifts focus to entertainment

Aeon Indonesia is putting the accent on entertainment in its new mall, Jakarta Garden City.

About an hour’s drive east from the city centre, it is the Japanese retailer’s second location after two years in Indonesia.

Jakarta Garden City devotes relatively little space to traditional retail like clothing (H&M and Uniqlo will not be found there). Instead, it focuses on interactive experiences, and more than half of its 227 tenants are foodcourt stalls or restaurants.

It also house Indonesia’s first skating rink to meet international standards, a movie complex and Fanpekka, a Scandinavian-style educational center for children. On the roof is one of the country’s largest Ferris wheels.

Aeon is marketing Jakarta Garden City as Indonesia’s largest entertainment mall.

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