Levi’s Cambodia has opened its first store in downtown Siem Reap.

The US denim-focused fashion brand now operates six official stores in the country, with four in Phnom Penh and one at Siem Reap international airport.

Levi’s Cambodia has been operated by DKSH, the brand’s sole franchisee and distributor, since 2010.

“We are optimistic about the prospects of Cambodia’s retail environment,” said Peter Hornby, VP for fashion apparel with DKSH Thailand.

“In particular we have seen strong growth and demand for Levi’s branded products among Cambodia customers, and we plan to continue our retail expansion to 10 or more stores by the end of 2018.”

The downtown store is also the first stand-alone outlet for the brand, with the other five in centre developments.