Travel essentials brand Tumi Hong Kong has opened a boutique store at Elements Mall in Tsim Sha Tsui and unveiled a new look for its IFC outlet in Central.

On Hong Kong Island, Samsonite-owned Tumi has introduced its new “Madison Concept” store design, originally created by award-winning designer/architect Dror Benshetrit for the brand’s New York City flagship. It features clean lines, light-coloured furnishings and custom shelving to display Tumi’s travel, men’s and women’s everyday bags, business bags and accessories. Angled display bays offer a 360deg view of the bags while ensuring they are more accessible to customers.

Other features are polished metal fixtures, walnut-finished wood detailing and a flat-screen video wall sharing Tumi videos. There are such details as mirror-polished steel door handles in the shape of the brand’s “T” logo, and tone-on-tone glass panels that subtly reproduce the logo in miniature inside and outside the store.

As with all other Tumi stores in Hong Kong, there is a monogramming station where shoppers can customise their purchases at no extra charge.

To mark the Elements opening, the store introduced the new limited-edition 19 Degree travel case in matte black aluminium with rose gold. Exclusive to the store until the end of this month, the case comes in three sizes and features internal dividers and organisational pockets, a patented telescoping handle system and dual recessed wheels.