H&M Germany has opened the nation’s first Arket store.
Housed in a new four-floor building in the centre of Munich, between the 12th-century town square and the landmark ‘Frauenkirche’ cathedral, Arket will be a modern-day market offering essential products for men, women, children and the home.
The store occupies the entire building, a space of approximately 1000sqm, and includes
a cafe based on the New Nordic Food Manifesto, located at the ground level with outdoor seating in a laneway courtyard.
“This is a unique opportunity for us,” Ulrika Bernhardtz, H&M’s creative director explained when the brand was revealed earlier this year.
“We feel very lucky to be able to open the first Arket store in Germany in this interesting corner location. It is a beautiful space, it feels very modern but has a depth of character already, with natural light flooding the store from all directions”
Arket means ‘sheet of paper’ in Swedish. H&M says the brand aims to “democratise quality through widely accessible, well-made, durable products designed to be used and loved for a long time”.
The collections are composed of Arket’s own products alongside a selection of the best examples from other brands.