ort. With high ceilings, the space allows for more design creativity for the brand counters. Digital screens are incorporated into walls and pillars to amplify key branding messages and promotions. There are four distinct zones in the store, which has wide pathways and easy access to products. At the main entrance after immigration, travellers are greeted with displays of cosmetics. They then reach the skincare zone, followed by a space for curated brands that take an artisanal, organic approach to beauty. The last zone features fragrances. The retailer’s VP of global merchandising Raelene Johnson says there will be special promotions along with brands not readily available downtown or at other terminals, including Alexander McQueen, Bath & Body Works, Bentley, Diptyque, Hera and Mercedes-Benz.