Lacoste Singapore has opened a store at The Paragon, its fifth outlet in the city.

The French clothing brand has introduced a fresh concept for the 1464sqft store with clean, simple lines aimed at allowing a fuss-free shopping experience.

Exclusive to the store is an embroidery machine, which offers a complimentary personalisation service for buyers of Lacoste polo t-shirts. As well as letters and numbers, embroidery options include flags from 16 countries.

To mark the opening, there will be an instore promotion on December 8 with storewide discounts of up to 30 per cent. Customers with a minimum $250 spend will receive a snow globe with personalised calligraphy.

Meanwhile, the brand has launched its French Sporting Spirit Collection for men, available at all its store in Singapore.