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Brotzeit eyes Asian expansion

Franchised German casual-dining restaurant concept Brotzeit is aiming to expand its Asian network to 50 outlets by 2020.

The Singapore-headquartered company currently has 18 restaurants in seven markets – Singapore, Vietnam, Malaysia, Hong Kong, China, the Philippines and Australia.

Now the company has partnered with VF Franchise Consulting to secure qualified area franchisees throughout Asia to reach its target.

Brotzeit was founded in 2006 to introduce authentic German cuisine accompanied by authentic German beer in a chic and contemporary setting. The Singapore outlets are company owned, but since 2010 it has been franchising offshore.

The next country market in Brotzeit’s sights is Cambodia and Sean T Ngo, CEO of VF Franchise Consulting, will be in Phnom Penh, on Thursday and Friday this week to meet with potential franchisees and investors in the brand.

“The successful growth of Brotzeit is based on forging strong franchise partnerships,” said Ngo.

“Asia is prime for a strong, German-inspired brand that focuses on traditional German foods, beers, and ambiance. German cuisine is well-liked by locals and expats throughout Asia, and Brotzeit is the leading restaurant chain in this segment with restaurants in seven countries in just a little over 10 years.”

Founded in 2006, Brotzeit believes dining at its establishments should be a “unique, credible and memorable” experience.

“At Brotzeit we believe in creating a warm, friendly and welcoming environment. Our passion as professionals drives us to provide high quality and innovative food and beverage offerings inspired by our German roots.”

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