A partnership with MOLPay is enabling customers of online marketplace 11street Malaysia to pay at any 7-Eleven store nationwide for their purchases.

The three-way collaboration is a way to help consumers who do not have credit cards or bank accounts make online purchases.

Launched in 2014, MOLPay Cash was designed to be adaptable to suit Malaysia’s wide consumer base, says CEO Eng Sheng Guan. “This partnership with 11street and 7-Eleven creates awareness and ensures that everyone has options.”

With convenience as the key driver for its business, the partnership with MOLPay fulfills customer needs by providing them with an avenue to process their transactions at their nearest 7-Eleven store 24-7, says 7-Eleven Malaysia Holdings deputy-CEO Hishammudin Hasan.

On its site, 11street has nearly 13 million product offerings, while 7-Eleven has more than 2200 stores throughout Malaysia.