E-commerce platform Coupang has opened what it claims is Korea’s largest toy store.

While the store specialises in puzzles, it features a catalogue of some 95,000 toys including jigsaw puzzles, 3D puzzles, cast metal puzzles, cubes and fidget toys.

Coupang already offers a broad range of products at affordable prices through its specialty stores, including organic foods, men’s grooming products, health supplements and children’s books.

Coupang’s head of baby, Lee Byeong-hee said that puzzles have become a popular hobby for all ages.

“We created the puzzle store to offer a range of products from Korean and overseas brands at low prices.”

Key items on sales include Smart Study’s Pinkfong Puzzle Bag, Haksan Publishings One Piece Jigsaw Puzzle, palm-sized ALB Neo Cube Magnet Blocks and the CubicFun L174H 3D Neuschwanstein Castle with LED lights.

Coupang marked the grand opening with special discounts of up to 30 per cent on some 10,000 Rocket Delivery puzzles.