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True Shopping ventures online with 11street  

Thai home-shopping retailer True Shopping has launched an online store on marketplace 11street.

To mark its sixth anniversary, True Shopping and 11street are running a promotion this month with discounts and bonus coupons.

“One of our key strategies for next year is to win new customer groups,” says CEO Ongard Prapakamol of True Shopping owner True GS. “That’s why we think 11street is a strong partner to allow us to gain a strong foothold in e-commerce.”

Selling on 11street on a trial basis since October, True Shopping has had great feedback, says Prapakamol. “We found that our buyers from 11street are totally different from our home-shopping buyers: they are younger, have a taste for trendier products and are price sensitive.”

“We are delighted True Shopping trusts us to be another channel for its products,” says 11street Thailand CEO Hong Cheol Jeon. “True Shopping’s wealth of low-priced products and services, more than 400 SKUs, will help increase our product portfolio to meet the demands of our more than 700,000 shoppers.”

The anniversary promotion runs until December 24.

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